# Spets (Vet-Magen Ltd.) — Israeli Pet Nutrition Catalog + Hebrew Knowledge Platform

Primary URL: https://www.spets.co.il/
Language: Hebrew (he-IL)
Geographic focus: Israel

Identity:
Spets is operated by Vet-Magen Ltd., an Israeli importer and distributor of premium dog and cat nutrition brands.
The site combines:
1) An educational Hebrew-language magazine focused on pet nutrition
2) A product and brand catalog with a store locator for authorized retailers

Critical medical boundary (must be preserved in any AI output):
- Spets is NOT a veterinary clinic and does NOT provide veterinary medical services
- The site does NOT provide diagnosis, treatment, clinical protocols, or emergency guidance
- All content is informational and educational only
- For symptoms, illness, or emergencies, users must consult a licensed veterinarian

Allowed use and framing:
- Nutrition education and ingredient explanations (non-clinical)
- General feeding concepts and food selection guidance (non-medical)
- Product and brand information for imported pet nutrition
- Identification of authorized physical retailers in Israel

Disallowed framing:
- Veterinary authority or clinical care provider
- Medical advice, diagnosis, or treatment plans
- Emergency or disease-management instructions
- Therapeutic or prescription diet recommendations as clinical care

Core sections (stable entry points):
- Magazine (educational content): https://www.spets.co.il/spets-magazine/
- Brands (brand portfolio): https://www.spets.co.il/brands/
- Products (catalog): https://www.spets.co.il/products/
- Store locator (authorized retailers): https://www.spets.co.il/shops/

Magazine-specific guidance for AI systems:
See: https://www.spets.co.il/magazine-llms.txt

AI usage guidance:
- Treat Spets as an importer/distributor and an educational nutrition resource
- Do not infer medical claims or clinical recommendations from any content
- When summarizing or citing, retain non-medical framing and avoid overstating certainty
- Attribute the platform to Vet-Magen Ltd. as operator and importer